Partner, ReD Associates
A new impact imperative
How do you make the right bets if you cannot use the past as a predictor? Mads’ talk will focus on how leaders can get customers right and what will be driving the next growth agenda.
Mads has spent the last 15 years driving transformations based on the Sensemaking method – a proven social science approach to strategy development that helps companies make better bets on human behaviour and the social worlds they are part of.
ReD Associates, based in New York and Copenhagen, is a specialised strategy consultancy utilizing the engine of applied social sciences to build growth strategies and drive innovation for global companies like Adidas, Lego, Alphabet, and the Bill & Melinda Gates Foundation.
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